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SWOT OR DIE Why the SWOT analysis is one of the most important elements of your marketing.

So, you have started a business or your thinking about it, throughout your journey there will be many things to observe and take in to account a long the way. The SWOT analysis is where a business owner should begin. “What is a SWOT analysis?” you ask. Well I am here to give you the answer.  The SWOT analysis is the time that you as a business owner take to review your strengths and weaknesses as a business. Followed by a brainstorm about opportunities and threats you company could face.


The SWOT is important because it gives you a deep visual into the entity and how it can be prosperous. The measurement of the business is first step to ensuring that the company continues success. Many first-time business owners get excited about the prospect of starting their businesses however forget about the over all structure. Marketing is at the core of that structure.


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